How I think about LinkedIn for VCs and Founders
This is the approach I use with VCs at Index Ventures, senior leaders at Salesforce and GetYourGuide, and founders at companies like Duna ($10M pre-seed) and Ankar ($20M Series A).
What LinkedIn Is Actually Good For
In my work with founders, VCs, and executives, LinkedIn tends to do three things well:
1. It makes context visible.
People want to know how you think. LinkedIn gives them that context before a meeting, a warm intro, or a follow‑up email.
2. It reduces friction.
When someone already recognizes your name, your perspective, or your work, conversations start warmer and move faster.
3. It compounds over time.
The value of LinkedIn isn’t linear. It builds slowly, then suddenly shows up when you’re not actively looking for anything.
This is why the payoff often looks indirect (and why chasing short‑term metrics usually backfires).
What LinkedIn Is Not For
LinkedIn is usually the wrong tool if you’re looking for:
Instant inbound leads
Viral reach
A replacement for sales, partnerships, or real relationships
Those expectations tend to produce content that feels loud, generic, or misaligned.
Why Individuals Matter More Than Brands
Today, credibility travels through people, not logos.
Corporate accounts rarely provide the signal buyers are looking for. Individual voices, however, do. That’s especially true when those individuals:
Are close to the work
Are on the ground in their ecosystem
Can speak from experience rather than abstraction
That’s why LinkedIn works best when it reflects real thinking, not marketing language.
The Goal: Long‑Term Optionality
The outcome I care about most is optionality.
That means:
Being trusted before you need to ask
Being top‑of‑mind in rooms you’re not in
Having conversations open up more easily when timing matters
It’s not always visible immediately. But it’s incredibly valuable when it shows up
How I Approach Content & How We Work Together
I help VCs and founders clarify what they want to be known for and translate their experience into content that holds up over time.
Most people I work with already have something worth saying. LinkedIn already works for them, to an extent. They want their presence to be more consistent and more intentional.
Practically, here’s what that looks like:
Once a month, we have a focused conversation about trends you’re seeing, complex issues you’re thinking through, and what’s shifting in your world.
I ask sharp questions, apply editorial judgment, and turn that into posts that sound like you and builds a presence that compounds trust and optionality over time.
Who This Is (and Isn’t) For
This approach tends to work if:
You already have something worth saying
You care about how your thinking is perceived
You want LinkedIn to support real relationships, not replace them
It’s a strong fit for founders and investors who:
Prefer clarity over volume
Want to be known for judgment, not noise
It’s probably not a fit if:
You’re optimizing for short-term inbound
You want guaranteed outcomes
You enjoy being loud online
If this way of thinking resonates, we should probably talk.