After more than a decade in brand and content strategy — including six years at Shopify — I’ve seen the same pattern repeat.

The people with the most interesting thinking are rarely the loudest online.

That’s because they’re busy. They think clearly in conversation, but translating that thinking into public writing feels time-consuming, awkward, or low-priority.

The result isn’t invisibility, but rather missed context. Before a meeting. After a conference. Ahead of an introduction.

LinkedIn works best when it’s treated as credibility infrastructure, not a content channel. When it reflects how you think, it supports:

• Trust before conversations start

• Recognition in rooms you’re not in

• Opportunities that weren’t on your roadmap

That’s the role I help LinkedIn play. And my approach is trusted by VCs at Index Ventures and founders at companies like Duna ($10M pre-seed) and Ankar ($20M Series A).

If LinkedIn is a long-term asset for you, we’ll probably work well together. The first step is a short strategy conversation to see whether this approach fits how you think and work.