How to Stay Authentic on LinkedIn When AI Is Everywhere

The LinkedIn Landscape in 2025

If you've scrolled through LinkedIn lately, you've probably noticed something... off. The platform feels simultaneously more polished and less human. That's because AI-generated content is absolutely everywhere, from suspiciously perfect posts to eerily eloquent comments to those "I'm humbled to announce" updates that all sound vaguely the same.

As the CEO of a content marketing company, I've watched this transformation happen in real-time. The rise of AI writing tools has democratized content creation, but it's also created a sea of sameness that's drowning out genuine human voices.

Here's the truth: in 2025, authenticity isn't just a buzzword—it's your most valuable currency on LinkedIn. Let me show you why it matters and how to maintain yours when everyone else is letting the bots do the talking.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.